Tattersall Canned Cocktails

In a market saturated with hard seltzers and an emerging canned cocktails segment, we were tasked with creating a look that would break through the clutter and standout as “something different”. We focused on the sustainable nature of the product and played off of the famous 90’s national park posters to illustrate some of the hidden-gem parks of the midwest. Along with the packaging, we created a TV campaign and in-store signage.